{"id":1861,"date":"2020-01-29T22:05:08","date_gmt":"2020-01-29T22:05:08","guid":{"rendered":"https:\/\/optness.com\/?p=1861"},"modified":"2023-10-25T03:34:45","modified_gmt":"2023-10-25T03:34:45","slug":"rodrigostudart","status":"publish","type":"post","link":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/","title":{"rendered":"MBA TALK &#8211; Rodrigo Studart from Lowko"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-Talks-RODRIGO-STUDART-KEYWORDS.png\" alt=\"\" class=\"wp-image-1866\" width=\"400\" height=\"400\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-Talks-RODRIGO-STUDART-KEYWORDS.png 800w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-Talks-RODRIGO-STUDART-KEYWORDS-300x300.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-Talks-RODRIGO-STUDART-KEYWORDS-150x150.png 150w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-Talks-RODRIGO-STUDART-KEYWORDS-768x768.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption>Find<a href=\"https:\/\/www.linkedin.com\/in\/rodrigo-studart-31714114\/\"> Rodrigo Studart at LinkedIn<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>What would your parents think if you decided to open an ice cream shop after your MBA studies?<\/strong><\/p>\n\n\n\n<p>To answer that we are interviewing Rodrigo Studart, from the <a href=\"https:\/\/www.chicagobooth.edu\/programs\/full-time?source=ent-se-go-pd-xpg-en&amp;term=chicago%20booth%20mba&amp;gclid=CjwKCAjwxt_tBRAXEiwAENY8hcjI_f3Fm53sX4-xUJO6qX7SeOD9KYiPt8xp3FQCQZqFNOd3ak8yXBoCJIIQAvD_BwE\">Chicago Booth<\/a> 2018 class. Also, he is the founder of <a href=\"https:\/\/lowko.com.br\/\">Lowko<\/a>, an ice cream brand in Brazil.&nbsp;<\/p>\n\n\n\n<p>In this interview, we are going to learn how Rodrigo decided to dive into consumer goods, won a competition and investment from his business school to bring a global food trend to Brazil.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"fx-toc fx-toc-id-1861\"><strong class=\"fx-toc-title\">This Talk Content:<\/strong><ul class='fx-toc-list level-1'>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#episode-notes\">Episode Notes<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#working-in-the-shoplifter-sector\">Working in the Shoplifter Sector<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#chicago-booth-opportunities-for-a-career-transition-in-consumer-goods\">Chicago Booth Opportunities for a Career Transition in Consumer Goods<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#raising-money-from-the-school-competition\">Raising Money from the School Competition<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#back-to-brazil-starting-the-business\">Back to Brazil &amp; Starting the Business<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#suggestions-for-aspiring-mba-candidates\">Suggestions for Aspiring MBA Candidates<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#bringing-trends-from-one-country-to-another\">Bringing Trends from one Country to Another&nbsp;<\/a>\n\t<\/li>\n<\/ul>\n<\/ul>\n<\/div>\n\n\n\n\n<iframe src=\"https:\/\/castbox.fm\/app\/castbox\/player\/id2547625\/id221461799?\nv=8.14.0&amp;autoplay=0&amp;hide_list=1\" frameborder=\"0\" width=\"100%\" height=\"200\"><\/iframe>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1995\" class=\"elementor elementor-1995\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-66ea35b6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ea35b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4db034dc\" data-id=\"4db034dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-85c01f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85c01f1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d7441e\" data-id=\"2d7441e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4bdee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a4bdee\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optness.com\/site_antigo\/mbatalk\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MBA Talk Podcast Episodes - Full List<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29ba70 elementor-widget elementor-widget-text-editor\" data-id=\"f29ba70\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>You can also listen on\u00a0<a href=\"https:\/\/podcasts.apple.com\/br\/podcast\/mba-talk\/id1495825858\">iTunes<\/a>,\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cDovL3Jzcy5jYXN0Ym94LmZtL2V2ZXJlc3QvMGYxMTQxZDA1NjFjNGU3YWEyNGM0NTAyYzYzOTNlYzcueG1s\">Google Podcasts<\/a>, and\u00a0<a href=\"https:\/\/castbox.fm\/channel\/id2547625\">CastBox<\/a>, or\u00a0in any other podcasting app by searching for &#8220;MBA Talk&#8221;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f77cee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f77cee\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-be2166c\" data-id=\"be2166c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebfc827 elementor-widget elementor-widget-image\" data-id=\"ebfc827\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/br\/podcast\/mba-talk\/id1495825858\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/02\/US_UK_Apple_Podcasts_Listen_Badge_RGB.png\" class=\"attachment-full size-full wp-image-1963\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8dd96db\" data-id=\"8dd96db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d914ad7 elementor-widget elementor-widget-image\" data-id=\"d914ad7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/castbox.fm\/channel\/id2547625\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/elementor\/thumbs\/Castbox_Badge_Medium_Light@2x-r5wixon1bzcsyjxvo5sh5ceo5bro31agdrbg84x5vk.png\" title=\"Castbox_Badge_Medium_Light@2x\" alt=\"Castbox_Badge_Medium_Light@2x\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3dbf4ad\" data-id=\"3dbf4ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-958910e elementor-widget elementor-widget-image\" data-id=\"958910e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cDovL3Jzcy5jYXN0Ym94LmZtL2V2ZXJlc3QvMGYxMTQxZDA1NjFjNGU3YWEyNGM0NTAyYzYzOTNlYzcueG1s\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/elementor\/thumbs\/google_podcasts_badge@2x-r5wixon1bzcsyjxvo5sh5ceo5bro31agdrbg84x5vk.png\" title=\"google_podcasts_badge@2x\" alt=\"google_podcasts_badge@2x\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e6cb10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e6cb10\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b6ee420\" data-id=\"b6ee420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1ea9a elementor-widget elementor-widget-text-editor\" data-id=\"7b1ea9a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>If you enjoyed this episode be sure to join our mailing list to find out about what books are coming up, giveaways we\u2019re running, special events, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91166 elementor-widget elementor-widget-template\" data-id=\"3b91166\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4970\" class=\"elementor elementor-4970\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f922b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f922b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f97da5e\" data-id=\"f97da5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a59f26 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"8a59f26\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<form method=\"post\" action=\"https:\/\/sendfox.com\/form\/104grn\/1y6ogy\" class=\"sendfox-form\" id=\"1y6ogy\" data-async=\"true\" data-recaptcha=\"true\">\r\n    \r\n<input type=\"text\" placeholder=\"First Name\" name=\"first_name\" required \r\n<p><input type=\"text\" \r\n\r\n\r\n\r\n\r\n\r\n\r\n<input type=\"email\" placeholder=\"Email\" name=\"email\" required \/><\/>\r\n<!-- no botz please -->\r\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"a_password\" tabindex=\"-1\" value=\"\" autocomplete=\"off\" \/><\/div>\r\n<button type=\"submit\">Subscribe me!<\/button><\/>\r\n<\/form>\r\n<script src=\"https:\/\/sendfox.com\/js\/form.js\"><\/script>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1978\" class=\"elementor elementor-1978\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c882e3a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c882e3a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55856c0e\" data-id=\"55856c0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239f9c44 elementor-widget elementor-widget-heading\" data-id=\"239f9c44\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Check out our courses specifically designed for MBAs<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27849a6c\" data-id=\"27849a6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d4f699f elementor-widget elementor-widget-toggle\" data-id=\"6d4f699f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1831\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1831\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Agile Methodologies for MBAs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1831\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1831\"><p>Learn how to manage a backlog, workload, hand off activities to a team, differences managing company employees vs contractors and much more!<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Agile for MBAs&amp;body=Hi, please keep me posted on the Agile course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1832\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1832\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Design Thinking for MBAs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1832\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1832\"><p>Design thinking is all about creating unique solutions to complex problems \u2014 no matter how big or small.<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Design Thinking for MBAs&amp;body=Hi, please keep me posted on the Design Thinking course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1833\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1833\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udc49 Lean Six Sigma for MBAs \u2013 AVAILABLE NOW!<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1833\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1833\"><ul><li>2-days long<\/li><li>Instructor-led\u00a0\u00a0<\/li><li>Management focused<\/li><li>Methodology to attain goals and solve problems<\/li><li>Use of real case studies<\/li><li>Green Belt certification included<\/li><\/ul><p><a href=\"https:\/\/optness.com\/site_antigo\/lean-six-sigma-for-mbas\/\">Click to know more<\/a>!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1834\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1834\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Sprint Workshop<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1834\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1834\"><p>Live a day working with the Sprint methodology created at Google Ventures to solve big problems and test new ideas in just 5 days.<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Agile for MBAs&amp;body=Hi, please keep me posted on the Agile course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2><span id=\"episode-notes\"><strong>Episode Notes<\/strong><\/span><\/h2>\n\n\n\n<h2><span id=\"working-in-the-shoplifter-sector\">Working in the Shoplifter Sector<\/span><\/h2>\n\n\n\n<h3><span id=\"where-are-you-living-where-are-you-from-and-how-do-you-present-yourself\">Where are you living? Where are you from, and how do you present yourself?<\/span><\/h3>\n\n\n\n<p>[01:29] I&#8217;m living in <strong>San Paulo<\/strong> right now. I&#8217;m originally from a small town in Rio de Janeiro countryside called <strong>Valen\u00e7a<\/strong>. And I introduced myself as a young <strong>entrepreneur<\/strong> passionate about ice cream. I&#8217;m 31 years old.<\/p>\n\n\n\n<h3><span id=\"what-are-your-favorite-entrepreneurship-resources\">What are your favorite entrepreneurship resources?<\/span><\/h3>\n\n\n\n<p>[02:12] I like a Brazilian website called <a href=\"https:\/\/www.projetodraft.com\">Projeto Draft<\/a>, and it\u2019s called a draft project in English. It&#8217;s a website where they publish a couple of interviews with entrepreneurs and tell some stories about different kinds of entrepreneurs. It&#8217;s a <strong>one-to-one entrepreneur<\/strong> <strong>website<\/strong> and a good resource for everything that is happening in Brazil. Where you can just see different <strong>ideas coming to life<\/strong>. This is something that I really like.<\/p>\n\n\n\n<h3><span id=\"a-recent-interview-that-caught-your-attention\">A recent interview that caught your attention?<\/span><\/h3>\n\n\n\n<p>[02:49] We were featured on this <a href=\"https:\/\/projetodraft.com\/ele-transformou-sua-sobremesa-favorita-em-uma-versao-para-comer-sem-culpa-conheca-os-sorvetes-da-lowko\/\">website<\/a>, so that&#8217;s a big one. And there is another one also about a company. It&#8217;s a young woman entrepreneur who also created a health food store, and <strong>she sells healthy food for children in private schools<\/strong> here in Brazil. They are changing the way kids are eating in school. It&#8217;s a very nice one and it&#8217;s also new. It was published before us.<\/p>\n\n\n\n<h3><span id=\"have-you-considered-being-an-entrepreneur-before-your-mba\">Have you considered being an entrepreneur before your MBA?<\/span><\/h3>\n\n\n\n<p>[03:44] No, actually my <strong>entrepreneurial life<\/strong> started in the middle of the course. During the course I feel like I always have some kind of entrepreneurial spirit. So for example: when I was very young, my parents had an <strong>ice cream shop<\/strong> and they used to sell a lot of stuff in the store. And I used to sell some of the products from the store in my school because I liked it. I used to like to commercialize stuff. I always liked doing my own business, but my <strong>real entrepreneurial life started during my MBA<\/strong>. And it was then when they realized that I would like to try something different.<\/p>\n\n\n\n<h3><span id=\"how-was-your-career-in-brazil-before-doing-an-mba-in-the-us\">How was your career in Brazil before doing an MBA in the US?<\/span><\/h3>\n\n\n\n<p>[04:53] My whole career was at <a href=\"https:\/\/brmalls.com.br\/\">brMalls<\/a>, which is the largest <strong>shoplifted company<\/strong> in Latin America. I started working for brMalls when I was in college. And I left a couple of months before going to Chicago for my MBA. The reason I left is that I knew that I was going to Chicago.&nbsp;<\/p>\n\n\n\n<p>Also, I wanted to <strong>try something different<\/strong> before going to business school so I worked for six months for a food company also here in San Paulo.<\/p>\n\n\n\n<p>The food company already knew that I was going to go to business school, and they needed some resources to <strong>help them<\/strong> to structure a new business development area. My whole career was in <strong>new business development<\/strong>. So, basically, I worked there for six months, setting up this new department for the company.<\/p>\n\n\n\n<h2><span id=\"chicago-booth-opportunities-for-a-career-transition-in-consumer-goods\">Chicago Booth Opportunities for a Career Transition in Consumer Goods<\/span><\/h2>\n\n\n\n<h3><span id=\"how-did-you-decide-to-drop-brmalls-for-the-mba\">How did you decide to drop BRMalls for the MBA?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-QuoteMBA-came-as-a-way-to-think-change.png\" alt=\"\" class=\"wp-image-1868\" width=\"400\" height=\"400\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-QuoteMBA-came-as-a-way-to-think-change.png 800w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-QuoteMBA-came-as-a-way-to-think-change-300x300.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-QuoteMBA-came-as-a-way-to-think-change-150x150.png 150w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-QuoteMBA-came-as-a-way-to-think-change-768x768.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p>[06:13] I worked for six years for the same company. My career there was amazing, I was going pretty fast. The company was very aggressive in terms of career path<strong>,<\/strong> but at some point, <strong>I was not completely happy <\/strong>about what I was doing,<strong> <\/strong>and I also wanted to<strong> <\/strong>try something different. So the <strong>MBA <\/strong>came to me as a way to <strong>think about my career, and to specialize in some skills<\/strong> I didn\u2019t have. Also just thinking about changing, <strong>switching my career<\/strong> in another direction.<\/p>\n\n\n\n<h3><span id=\"what-opportunities-did-you-seize-to-explore-new-sectors-and-new-perspectives\">What opportunities did you seize to explore new sectors and new perspectives?<\/span><\/h3>\n\n\n\n<p>[07:36] I knew that I wanted to make some <strong>transition<\/strong> <strong>to consumer goods or retail<\/strong>. And at BRMalls I was focused on real estate.&nbsp;<\/p>\n\n\n\n<p>At the <strong>business school<\/strong> <strong>you are exposed to so much information, so many options, and so many things<\/strong>, that it is overwhelming, also you have many companies to visit.&nbsp;<\/p>\n\n\n\n<p>You have a lot of <strong>different classes<\/strong> to attend and <strong>specialize, to develop new skills<\/strong>. You meet so many people from different backgrounds with different experiences. There are so many that it&#8217;s even hard to decide what you want to do with your time in school.&nbsp;<\/p>\n\n\n\n<p>I knew beforehand that I wanted to pursue something related to consumer goods, retail or food. So I tried to focus my whole experience in something like this. All my classes, activities and everything that I was doing at the MBA was to develop my skills for <strong>making this transition<\/strong> <strong>to a new industry<\/strong>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-5-STEPS-FOR-AN-MBA-FOR-A-CAREER-TRANSITION.png\" alt=\"\" class=\"wp-image-1870\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-5-STEPS-FOR-AN-MBA-FOR-A-CAREER-TRANSITION.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-5-STEPS-FOR-AN-MBA-FOR-A-CAREER-TRANSITION-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-5-STEPS-FOR-AN-MBA-FOR-A-CAREER-TRANSITION-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h3><span id=\"is-there-any-experience-you-remember-where-you-said-i-like-consumer-goods-its-the-right-industry-for-me\">Is there any experience you remember where you said: &#8220;<em>I like consumer goods, it&#8217;s the right industry for me<\/em>&#8220;?<\/span><\/h3>\n\n\n\n<p>[08:53] Yes. For example, during my first year at Chicago Booth, I participated in a project called <a href=\"https:\/\/familyfarmed.org\/good-food-accelerator\/\">Good Food Accelerator<\/a>. It&#8217;s a small <strong>accelerator<\/strong> in Chicago, it helps food entrepreneurs,&nbsp; and they recruit MBA students to volunteer for their startups. There I did small projects for a restaurant chain in Chicago helping them to structure a better business plan and marketing plan. It was pretty small but it was really interesting.&nbsp;<br><\/p>\n\n\n\n<p>And then during my <strong>summer internship<\/strong> after my first year, I also interned at a <strong>startup<\/strong> in New York. It&#8217;s a luxury basics e-commerce startup. Basically, they sell luxury clothes like T-shirts and everything. And I help them to structure a business plan for fundraising to expand the company.<br><\/p>\n\n\n\n<h3><span id=\"is-there-something-specific-about-consumer-goods-that-you-like\">Is there something specific about consumer goods that you like?<strong>&nbsp;<\/strong><\/span><\/h3>\n\n\n\n<p>[09:50] I feel like it is something that I have always liked. I always liked to observe consumers and see how they make their decisions. Understanding how there are some projects that just are completely successful, and others that are not. All this <strong>psychological behavior <\/strong>of consumers is something that I have always liked. And this is why I decided to make this transition. When I started working for brMalls, It&#8217;s a mall company, there was a lot related to this. But the business itself, it&#8217;s way more real estate than consumer goods. So that&#8217;s why I tried this transition.<\/p>\n\n\n\n<h2><span id=\"raising-money-from-the-school-competition\">Raising Money from the School Competition<\/span><\/h2>\n\n\n\n<h3><span id=\"while-in-chicago-how-did-you-figure-out-that-you-were-going-to-be-an-entrepreneur-instead-of-going-to-a-big-company\">While in Chicago, how did you figure out that you were going to be an Entrepreneur instead of going to a big company?<\/span><\/h3>\n\n\n\n<p>[10:16] At first, I started <strong>applying<\/strong> for a couple of companies in the <a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpg.asp\">CPG<\/a> (Consumer Packaged Goods) industry, the food industry. In my time in Chicago I decided that I wanted to have my internship in the US. I didn&#8217;t want to go back to Brazil just for an internship. I would like to <strong>explore<\/strong> <strong>the opportunity of being there in Chicago working<\/strong>. And most of the companies in this industry do not hire international students. So my universe of companies to apply for was very small. I also didn&#8217;t want to have an experience in a company that didn&#8217;t make sense to me, in a company I didn&#8217;t feel comfortable working for.&nbsp;<br><\/p>\n\n\n\n<p>For example, in <a href=\"https:\/\/www.pepsico.com\/\">PepsiCo<\/a>, they sell a lot of snacks and everything. But when I was at the appliance, I didn&#8217;t want to work for a company like that. I know that PepsiCo is an amazing company, but I couldn&#8217;t picture myself working marketing, and trying to make people eat more Doritos for example.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-Quote-Entrepreneur.png\" alt=\"\" class=\"wp-image-1867\" width=\"400\" height=\"400\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-Quote-Entrepreneur.png 800w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-Quote-Entrepreneur-300x300.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-Quote-Entrepreneur-150x150.png 150w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/MBA-TALKS-RODRIGO-STUDART-Quote-Entrepreneur-768x768.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p>My idea was that I wanted to work for a company that <strong>I truly believe<\/strong> in the product, and something that really wants to make people feel better about it. And <strong>entrepreneurship<\/strong> came across my mind like this: <em>\u201cHow can I make something that I really like, and a product that I truly believe in?\u201d.<\/em> And yes, while doing school I found out a US company that it&#8217;s<strong> a low-calorie ice cream<\/strong> maker. It&#8217;s called <a href=\"https:\/\/halotop.com\/\">Halo Top<\/a>, and they became very successful in the U.S. over the last few years.I was impressed with the company, the products, and everything.<br><\/p>\n\n\n\n<p>That&#8217;s how everything started, and I realized that nobody was doing that in Brazil. So everything that I told you about <strong>finding something that you truly believe, and trying to do something different<\/strong> was how I started.&nbsp;<br><\/p>\n\n\n\n<p>So I started by trying to <strong>put everything together<\/strong> and see if I could actually <strong>make something similar in Brazil<\/strong>. And then when I realized I was already working on my own <strong>business plan<\/strong>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-iDEA-BEHIND-LOWKO.png\" alt=\"\" class=\"wp-image-1869\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-iDEA-BEHIND-LOWKO.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-iDEA-BEHIND-LOWKO-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-iDEA-BEHIND-LOWKO-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h3><span id=\"what-happened-when-you-ended-the-mba-and-went-back-to-brazil\">What happened when you ended the MBA and went back to Brazil?<\/span><\/h3>\n\n\n\n<p>[14:12] Basically I had this idea during my first year but I was very insecure. I wanted to have an internship in a formal company. I didn&#8217;t want to do my internship in my own idea. It was in the beginning after my internship in a pretty intense startup internship. I decided to make my own <strong>business plan<\/strong>. Then <strong>fundraise it<\/strong> and present it to a couple of investors. And see if some of them would be interested in the<strong> investment<\/strong>. And that&#8217;s what&#8217;s happened.&nbsp;<\/p>\n\n\n\n<p>After my internship. I invited a colleague who worked with me at brMalls to join me in this project. We decided to invest some money to make the <strong>product real<\/strong>. And we hired an ice cream shop in Brazil who developed the first<strong> prototype,<\/strong> and the first samples of the product. We also invested in the first attempt for our brand.&nbsp;<\/p>\n\n\n\n<p>With the <strong>brand and the product<\/strong>, while in Chicago. I returned a couple of times to Brazil. Even if I was still studying in Chicago. I went a couple of times to Brazil to show this to investors, to discuss with them, and start to draft a business plan. And that&#8217;s how everything started.&nbsp;<\/p>\n\n\n\n<p>I started to see that a couple of investors were really interested in the project. Then, before I finished the MBA, we had the opportunity to participate in an <strong>accelerator program, <\/strong>at the University of Chicago. It was a <strong>kind of<\/strong> <strong>competition for startups<\/strong>, we participated in this program and were placed in fourth in the competition. And the University of Chicago invested in our project.<\/p>\n\n\n\n<h3><span id=\"what-other-resources-are-available-for-entrepreneurs-at-chicago-booth\">What other resources are available for entrepreneurs at Chicago Booth?<\/span><\/h3>\n\n\n\n<p>[15:38] There are so many resources. First, there are <strong>many classes related to ownership, from finance and accounting to entrepreneurs, strategy for the business, and even on developing new products and ideas<\/strong>. All the classes are very, very good. They have a whole <strong>Entrepreneurship Center<\/strong> called <a href=\"https:\/\/www.chicagobooth.edu\/research\/kilts\">Kilts Centers<\/a>, where they have like mentors and all the support, with labs where you can prototype the product. With many other resources, they promote lectures and then bring investors.&nbsp;<br><\/p>\n\n\n\n<p>So it&#8217;s basically a center that is focused on developing entrepreneurship in university. They also have this amazing <strong>startup accelerator program<\/strong>. It&#8217;s today the largest accelerator program inside a university in the US. For instance: this year that we competed with 57 other startups. It&#8217;s a pretty big program and they invested almost one million dollars in the different companies. They had all kinds of startups like health care, paying-tax, some consumer goods companies, basically all the kinds of startups.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-Chicago-Booth-Entrepreneurship-Resources-for-MBAS.png\" alt=\"\" class=\"wp-image-1871\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-Chicago-Booth-Entrepreneurship-Resources-for-MBAS.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-Chicago-Booth-Entrepreneurship-Resources-for-MBAS-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-Chicago-Booth-Entrepreneurship-Resources-for-MBAS-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><span id=\"what-was-the-secret-that-brought-you-to-be-one-of-the-finalists\">What was the secret that brought you to be one of the finalists?<\/span><\/h3>\n\n\n\n<p>[16:27] I feel like <strong>we were very prepared<\/strong> for the competition. So my team and I were completely focused on this project during the competition, and we talked to many CPG experts in the west. We detailed all the financials of this business. I bought the product from Brazil to Chicago, it&#8217;s ice cream and I brought it in my luggage. Because I was pitching a food product, and I couldn&#8217;t pitch without making the judge see it.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>I feel like all our engagement was super hard and we were so prepared that they felt like:<em> \u201cOK, this business is going to happen because the entrepreneurs are completely focused, they are completely engaged with it.\u201d<\/em> And of course, it was a great idea to do something that we <strong>proved<\/strong> that there was a market. And yes I feel like they said they \u201c<em>saw a good path for it for this business happened.\u201d<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-HOW-LOWKO-WAS-DevelopED-During-MBA.png\" alt=\"\" class=\"wp-image-1874\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-HOW-LOWKO-WAS-DevelopED-During-MBA.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-HOW-LOWKO-WAS-DevelopED-During-MBA-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-HOW-LOWKO-WAS-DevelopED-During-MBA-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h2><span id=\"back-to-brazil-starting-the-business\">Back to Brazil &amp; Starting the Business<\/span><\/h2>\n\n\n\n<h3><span id=\"what-did-your-family-think-when-you-came-back-with-the-ice-cream-startup-idea\">What did your family think when you came back with the ice cream startup idea?&nbsp;<\/span><\/h3>\n\n\n\n<p>[18:36] At the beginning they thought it would <strong>be too much risk, but after they saw that even the university trusts in investing in the business, they completely supported me in everything<\/strong>. I came back in July with this money in hand, and I decided to focus completely on this after school.&nbsp;<br><\/p>\n\n\n\n<p>So we came back focused on <strong>fundraising<\/strong>, also to keep talking to other investors and pitching to all of them in Brazil. And also hiring the team, bringing in more people to the company and rebranding the business. We changed the brands, from the one that we pitch in Chicago to the one that we launched last year. Those were the three focuses when I came back.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span id=\"is-there-anybody-specific-that-influenced-you-the-most\">Is there anybody specific that influenced you the most?<\/span><\/h3>\n\n\n\n<p>[19:31] I don&#8217;t know. I feel like the decision of starting this was something that came from me, but my first investor in Brazil was someone who really wanted to make the business happen. She was really excited about the project, she&#8217;s <strong>a great businesswoman in Brazil<\/strong> and a <strong>former entrepreneur<\/strong>. She helped me a lot in the sense of empowerment, motivation, and connecting me to important people in Brazil. And she is an important influence on me.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span id=\"how-is-the-startup-going\">How is the startup going?<\/span><\/h3>\n\n\n\n<p>[20:12] It has been great, <strong>we launched<\/strong> two months ago but it&#8217;s still pretty recent to say anything. So far <strong>consumers are loving the product<\/strong>. The retailers are also really excited about the product. The<strong> team<\/strong> is completely happy and<strong> very engaged<\/strong> in everything. So we are very excited, I feel like we&#8217;re doing a great job so far. But as I said, it&#8217;s still very early to say anything. And hopefully, we&#8217;re going to keep all this energy and all the feedback going on and we&#8217;re going to just expand everything.<br><\/p>\n\n\n\n<h2><span id=\"suggestions-for-aspiring-mba-candidates\">Suggestions for Aspiring MBA Candidates<\/span><\/h2>\n\n\n\n<h3><span id=\"looking-back-would-you-have-changed-anything-about-your-school-experience\">Looking back would you have changed anything about your school experience?<\/span><\/h3>\n\n\n\n<p>[20:56] Oh, I feel like <strong>it was actually perfect<\/strong>. It was in my second year when I decided that I wanted to start my own business. I use all the resources from school, like all the classes that I took in the second year were focused on entrepreneurship. Met very important professors related to the <strong>partnership at school.<\/strong> Participated in this project, in an accelerator that was really important to the business. I feel like the experience of the business school is amazing, it was actually perfect.<\/p>\n\n\n\n<h3><span id=\"whats-your-response-to-skeptics-that-say-that-business-school-is-a-waste-of-money-for-entrepreneurs\">What&#8217;s your response to skeptics that say that business school is a waste of money for entrepreneurs?<\/span><\/h3>\n\n\n\n<p>[22:16] No, it&#8217;s not. Business school is super expensive. If you only think about the money, you would never go to business school. It&#8217;s a kind of <strong>long term investment<\/strong>. And something that you should not consider is how much money you&#8217;re making for doing business school because it doesn&#8217;t make sense. But when you see<strong> all the knowledge <\/strong>you get<strong>, <\/strong>all the<strong> connections<\/strong> you make, or the people,<strong> <\/strong>or the<strong> experience you have there is something that you cannot pay for.<\/strong> <strong>It&#8217;s more than just money<\/strong>.<br><\/p>\n\n\n\n<p>And for entrepreneurs, it&#8217;s amazing because all of the resources that the school offers you. It&#8217;s something that you cannot get in the same way in another place. Many of the investors that I got to my company came from friends, from business school or connections that I created in business school. Like even though the investment from the university it was really <strong>important to convince the investors<\/strong> in Brazil to invest. So I feel like it was amazing. Without business school, I would never have started my business.<br><\/p>\n\n\n\n<h2><span id=\"bringing-trends-from-one-country-to-another\">Bringing Trends from one Country to Another&nbsp;<\/span><\/h2>\n\n\n\n<h3><span id=\"could-you-compare-the-differences-between-bringing-a-business-idea-from-another-country-in-the-us-and-in-brazil\">Could you compare the differences between bringing a business idea from another country in the US and in Brazil?<\/span><\/h3>\n\n\n\n<p><em>That&#8217;s an inspiring story. I&#8217;d like to ask you if you have any experience like for example I&#8217;m thinking about anyone who opens a company in a market like Brazil like you saw this idea happening in the US, but I guess the U.S. market and the Brazilian market are very different. Could you compare it?<\/em><br><\/p>\n\n\n\n<p>[24:10] Sure, like I just used the idea from the US but I <strong>adapted <\/strong>completely to Brazil. I changed the formula,  created my own formula that is different from the American product. With flavors adapted to Brazil, our flavors are more related to Brazilian consumers. Also, there are <em>pros and cons<\/em> to bringing something like an app or an idea to another country.&nbsp;<br><\/p>\n\n\n\n<p>So, for example, I feel like the Brazilian market is way better suited to this kind of product. Brazilians are very concerned about their health as a plus value, about their physics and everything. But also all the <strong>infrastructure in the country<\/strong> is not developed as in the US. So the distribution of ice cream in Brazil is way harder than in the US and more expensive. It&#8217;s harder to expand the business. So it&#8217;s a process of adapting to a different reality. There are good things and bad things about it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DIFFERENCES-BETWEEN-u.s-bRAZIL-TO-sTART-AN-ICE-CREAM-COMPANY.png\" alt=\"\" class=\"wp-image-1873\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DIFFERENCES-BETWEEN-u.s-bRAZIL-TO-sTART-AN-ICE-CREAM-COMPANY.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DIFFERENCES-BETWEEN-u.s-bRAZIL-TO-sTART-AN-ICE-CREAM-COMPANY-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DIFFERENCES-BETWEEN-u.s-bRAZIL-TO-sTART-AN-ICE-CREAM-COMPANY-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><span id=\"do-you-have-any-preferred-tools-like-fmea-swot-analysis-design-thinking\"><strong>Do you have any preferred tools like FMEA, SWOT Analysis, Design Thinking?<\/strong><\/span><\/h3>\n\n\n\n<p>[24:54] We used a lot of design thinking at the beginning of the company, while we were developing the product and the whole <strong>concept <\/strong>of the company. So while interviewing consumers, understanding the habits of ice cream consumers in Brazil. That was something very helpful, but it&#8217;s not something that I use every day, but I really like the design thinking methodology.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" src=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DESIGN-THINKING.png\" alt=\"\" class=\"wp-image-1872\" srcset=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DESIGN-THINKING.png 770w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DESIGN-THINKING-300x156.png 300w, https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/RODRIGO-STUDART-DESIGN-THINKING-768x399.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h3><span id=\"was-the-ice-cream-the-only-idea-any-suggestions-for-other-students\"><strong>Was the ice cream the only idea? Any suggestions for other students?<\/strong><\/span><\/h3>\n\n\n\n<p>[25:12] I feel I always wanted to be an entrepreneur but I never had the <strong>courage<\/strong> or found an idea. Finding the idea is something kind of weird, but for me, it just happened. As I said: <em>\u201cyou need to do something that you really connect with\u201d<\/em>. So ice cream is something that I always loved in most parts of my story.<br><\/p>\n\n\n\n<p>And it&#8217;s not something that you can just recommend to another person. A good way is to <strong>find something that makes sense to you<\/strong> like the US has so many great things happening that are not happening in Brazil. For instance, it&#8217;s nice to see a new business here that hasn\u00b4t been replicated anywhere. And it&#8217;s better if you can work out something that makes sense to you.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Thank you for joining me for this episode of the MBA talks, a podcast brought to you by Optness Institute. You can find all Notes of the other episodes, as well as SUBSCRIBE for future episodes at <a href=\"https:\/\/optness.com\/site_antigo\/mbatalk\/\">optness.com\/mbatalk<\/a>. And if you&#8217;re enjoying the materials and have any comments, topics, or suggestions, I love you to shoot me an email. My name is Andres and you can write to me at <a href=\"mailto:mbatalk@oddness.com\">mbatalk@optness.com<\/a>.With that, thank you and we&#8217;ll see you in the next episode<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1978\" class=\"elementor elementor-1978\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c882e3a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c882e3a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55856c0e\" data-id=\"55856c0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239f9c44 elementor-widget elementor-widget-heading\" data-id=\"239f9c44\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Check out our courses specifically designed for MBAs<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27849a6c\" data-id=\"27849a6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d4f699f elementor-widget elementor-widget-toggle\" data-id=\"6d4f699f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1831\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1831\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Agile Methodologies for MBAs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1831\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1831\"><p>Learn how to manage a backlog, workload, hand off activities to a team, differences managing company employees vs contractors and much more!<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Agile for MBAs&amp;body=Hi, please keep me posted on the Agile course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1832\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1832\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Design Thinking for MBAs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1832\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1832\"><p>Design thinking is all about creating unique solutions to complex problems \u2014 no matter how big or small.<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Design Thinking for MBAs&amp;body=Hi, please keep me posted on the Design Thinking course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1833\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1833\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udc49 Lean Six Sigma for MBAs \u2013 AVAILABLE NOW!<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1833\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1833\"><ul><li>2-days long<\/li><li>Instructor-led\u00a0\u00a0<\/li><li>Management focused<\/li><li>Methodology to attain goals and solve problems<\/li><li>Use of real case studies<\/li><li>Green Belt certification included<\/li><\/ul><p><a href=\"https:\/\/optness.com\/site_antigo\/lean-six-sigma-for-mbas\/\">Click to know more<\/a>!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1834\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1834\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udd1c Sprint Workshop<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1834\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1834\"><p>Live a day working with the Sprint methodology created at Google Ventures to solve big problems and test new ideas in just 5 days.<\/p><p>Coming Soon &#8211;&gt; <a href=\"mailto:mbatalk@optness.com?subject=I want to know more about Agile for MBAs&amp;body=Hi, please keep me posted on the Agile course. Thanks!\">Connect if you want to know more<\/a>!\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>What would your parents think if you decided to open an ice cream shop after your MBA studies? To answer that we are interviewing Rodrigo Studart, from the Chicago Booth 2018 class. Also, he is the founder of Lowko, an ice cream brand in Brazil.&nbsp; In this interview, we are going to learn how Rodrigo &#8230; <a title=\"MBA TALK &#8211; Rodrigo Studart from Lowko\" class=\"read-more\" href=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\" aria-label=\"Read more about MBA TALK &#8211; Rodrigo Studart from Lowko\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":1863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mba-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6-RC2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBA TALK - Rodrigo Studart from Lowko - Optness Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA TALK - Rodrigo Studart from Lowko - Optness Institute\" \/>\n<meta property=\"og:description\" content=\"What would your parents think if you decided to open an ice cream shop after your MBA studies? To answer that we are interviewing Rodrigo Studart, from the Chicago Booth 2018 class. Also, he is the founder of Lowko, an ice cream brand in Brazil.&nbsp; In this interview, we are going to learn how Rodrigo ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\" \/>\n<meta property=\"og:site_name\" content=\"Optness Institute\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Optness\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-29T22:05:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T03:34:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabrielli Moya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabrielli Moya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\"},\"author\":{\"name\":\"Gabrielli Moya\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/cb63d8167e42167bd120af1ce9c145e2\"},\"headline\":\"MBA TALK &#8211; Rodrigo Studart from Lowko\",\"datePublished\":\"2020-01-29T22:05:08+00:00\",\"dateModified\":\"2023-10-25T03:34:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\"},\"wordCount\":3305,\"publisher\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/#organization\"},\"image\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg\",\"articleSection\":[\"MBA Talk\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\",\"url\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\",\"name\":\"MBA TALK - Rodrigo Studart from Lowko - Optness Institute\",\"isPartOf\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg\",\"datePublished\":\"2020-01-29T22:05:08+00:00\",\"dateModified\":\"2023-10-25T03:34:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage\",\"url\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg\",\"contentUrl\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/optness.com\/site_antigo\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MBA TALK &#8211; Rodrigo Studart from Lowko\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#website\",\"url\":\"https:\/\/optness.com\/site_antigo\/\",\"name\":\"Optness Institute\",\"description\":\"Commited to improving the state of the world, one project at a time\",\"publisher\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optness.com\/site_antigo\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#organization\",\"name\":\"Optness Institute\",\"url\":\"https:\/\/optness.com\/site_antigo\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/08\/cropped-logo.png\",\"contentUrl\":\"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/08\/cropped-logo.png\",\"width\":368,\"height\":74,\"caption\":\"Optness Institute\"},\"image\":{\"@id\":\"https:\/\/optness.com\/site_antigo\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Optness\/\",\"https:\/\/www.linkedin.com\/school\/optness\/\",\"https:\/\/www.youtube.com\/channel\/UCO3lovsp080hMGRS-9WF_vQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/cb63d8167e42167bd120af1ce9c145e2\",\"name\":\"Gabrielli Moya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/optness.com\/site_antigo\/wp-content\/litespeed\/avatar\/b54447f0b0f84ad6742e656c2abd90de.jpg?ver=1776771599\",\"contentUrl\":\"https:\/\/optness.com\/site_antigo\/wp-content\/litespeed\/avatar\/b54447f0b0f84ad6742e656c2abd90de.jpg?ver=1776771599\",\"caption\":\"Gabrielli Moya\"},\"url\":\"https:\/\/optness.com\/site_antigo\/author\/gabi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MBA TALK - Rodrigo Studart from Lowko - Optness Institute","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"MBA TALK - Rodrigo Studart from Lowko - Optness Institute","og_description":"What would your parents think if you decided to open an ice cream shop after your MBA studies? To answer that we are interviewing Rodrigo Studart, from the Chicago Booth 2018 class. Also, he is the founder of Lowko, an ice cream brand in Brazil.&nbsp; In this interview, we are going to learn how Rodrigo ... Read more","og_url":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/","og_site_name":"Optness Institute","article_publisher":"https:\/\/www.facebook.com\/Optness\/","article_published_time":"2020-01-29T22:05:08+00:00","article_modified_time":"2023-10-25T03:34:45+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg","type":"image\/jpeg"}],"author":"Gabrielli Moya","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabrielli Moya","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#article","isPartOf":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/"},"author":{"name":"Gabrielli Moya","@id":"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/cb63d8167e42167bd120af1ce9c145e2"},"headline":"MBA TALK &#8211; Rodrigo Studart from Lowko","datePublished":"2020-01-29T22:05:08+00:00","dateModified":"2023-10-25T03:34:45+00:00","mainEntityOfPage":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/"},"wordCount":3305,"publisher":{"@id":"https:\/\/optness.com\/site_antigo\/#organization"},"image":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage"},"thumbnailUrl":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg","articleSection":["MBA Talk"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/","url":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/","name":"MBA TALK - Rodrigo Studart from Lowko - Optness Institute","isPartOf":{"@id":"https:\/\/optness.com\/site_antigo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage"},"image":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage"},"thumbnailUrl":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg","datePublished":"2020-01-29T22:05:08+00:00","dateModified":"2023-10-25T03:34:45+00:00","breadcrumb":{"@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optness.com\/site_antigo\/rodrigostudart\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#primaryimage","url":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg","contentUrl":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/01\/ice-4257696_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/optness.com\/site_antigo\/rodrigostudart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/optness.com\/site_antigo\/"},{"@type":"ListItem","position":2,"name":"MBA TALK &#8211; Rodrigo Studart from Lowko"}]},{"@type":"WebSite","@id":"https:\/\/optness.com\/site_antigo\/#website","url":"https:\/\/optness.com\/site_antigo\/","name":"Optness Institute","description":"Commited to improving the state of the world, one project at a time","publisher":{"@id":"https:\/\/optness.com\/site_antigo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optness.com\/site_antigo\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/optness.com\/site_antigo\/#organization","name":"Optness Institute","url":"https:\/\/optness.com\/site_antigo\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/optness.com\/site_antigo\/#\/schema\/logo\/image\/","url":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/08\/cropped-logo.png","contentUrl":"https:\/\/optness.com\/site_antigo\/wp-content\/uploads\/2020\/08\/cropped-logo.png","width":368,"height":74,"caption":"Optness Institute"},"image":{"@id":"https:\/\/optness.com\/site_antigo\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Optness\/","https:\/\/www.linkedin.com\/school\/optness\/","https:\/\/www.youtube.com\/channel\/UCO3lovsp080hMGRS-9WF_vQ"]},{"@type":"Person","@id":"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/cb63d8167e42167bd120af1ce9c145e2","name":"Gabrielli Moya","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/optness.com\/site_antigo\/#\/schema\/person\/image\/","url":"https:\/\/optness.com\/site_antigo\/wp-content\/litespeed\/avatar\/b54447f0b0f84ad6742e656c2abd90de.jpg?ver=1776771599","contentUrl":"https:\/\/optness.com\/site_antigo\/wp-content\/litespeed\/avatar\/b54447f0b0f84ad6742e656c2abd90de.jpg?ver=1776771599","caption":"Gabrielli Moya"},"url":"https:\/\/optness.com\/site_antigo\/author\/gabi\/"}]}},"_links":{"self":[{"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":0,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/media\/1863"}],"wp:attachment":[{"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optness.com\/site_antigo\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}